// Vision: AI-native gaming

Defining the future of AI-powered gaming.

We build everything in-house, from game mathematics to player platforms. AI accelerates every layer of the CEGO engine, deployed across functions and scaled inside regulated markets.

25+
Years operating
100%
Vertically integrated
∞
Possibilities
[ 01 ] The ownership ledger

Six layers we own.
AI runs through all of them.

End to end, no dependencies. The scan plane is the AI layer: it does not sit on top of the stack, it passes through every part of it.

AI scan
Layer 01 / 06● Owned

Game Development & Mathematics

CEGO produces 200+ original titles: conceived, mathematically modelled and built in Denmark. Probability models and bonus mechanics are all internal.

AI.01 · Game mathematics
A developer at work, Aalborg
Engineering floor · Aalborg
[ 02 ] AI across the stack

Machine intelligence,
deployed at every function.

Six AI functions orbit one core. Hover a function to bring it to the front.

Machine LearningComputer VisionGenerative AIReal-time AnalyticsFraud DetectionNLP
AI.01 / 06

Game Mathematics

AI-assisted probability modelling ensures mathematically sound, certified-fair gameplay across the portfolio.

[ 03 ] Engineering principles
01
Mobile-first

Every product designed for mobile from day one. Touch-optimised, responsive, instant load.

02
Cloud-native

Scalable infrastructure handling millions of sessions. Auto-scaling, redundancy, 99.9% uptime.

03
Security-first

End-to-end encryption, PCI compliance, regular penetration testing. Player-data protection is non-negotiable.

04
Multi-jurisdictional

Architecture designed for regulatory compliance across multiple European markets simultaneously.

[ 04 ] 25 years of building

The growth log.

2000
Founded
Started in Denmark with a vision for casual entertainment and gaming online.
2012
Spilnu.dk launched
Under DGA licence from day one of market liberalisation. All games in-house.
2014
Acquired by Danske Spil
Operated as a subsidiary, validating the platform and content model at national scale.
2017
Magnet Gaming formalised
Every title: owned IP, zero royalty.
2019
VIA Equity invests
CEGO reacquired from Danske Spil. Capital for UK expansion.
2021
Happytiger.co.uk
UKGC licence secured. Same infrastructure.
2025
Spinking.co.uk
Second UK brand, marginal infrastructure cost.
2026
Spinking.dk & Luxcasino.co.uk
Second Danish brand and a premium UK brand. Same platform, five brands total.
Today
140+ employees
200+ proprietary games. One platform. Two regulated markets, and more to come.
Future
AI-native
Exploration of new regulated markets.
At the studio window, Denmark
// The long game
Built in Denmark. Engineered to last another 25 years.
[ 05 ] Responsible by design

Player protection, processed in real time.

Self-exclusion tools

Mandatory self-exclusion integration across all platforms.

Spending limits

Player-set deposit and loss limits with cooling-off periods.

Age verification

Rigorous age and identity checks before any gameplay.

Responsible marketing

Extensive player protection and strict advertising guidelines.