// About: 25 years of building

Vertically integrated gaming, built in Denmark since 2000.

2000
Founded
200+
Games
140+
Team
2
Markets
[ 01 ] The storyEST. 2000 · Denmark · Vertically integrated

Twenty-five years, built in Denmark, and owned end to end.

CEGO (Casual Entertainment and Gaming Online) was founded in Denmark in 2000. In 2012, on the first day of Danish market liberalisation, we launched Spilnu.dk under a DGA licence, with every game built in-house.

Danske Spil acquired the company in 2014, validating the platform and content model at national scale. Magnet Gaming was formalised in 2017: every title owned IP, zero royalty. In 2019, VIA Equity backed a reacquisition and funded international expansion.

Happytiger.co.uk launched in 2021 under a UKGC licence on the same infrastructure, Spinking.co.uk followed in 2025, and Spinking.dk and Luxcasino.co.uk in 2026, each at marginal cost. Today: 140+ specialists, 200+ proprietary games, one platform, five brands across two regulated markets, and more to come.

CEGO headquarters, Denmark
Lauritzens Plads 1 · Denmark
Lunch, every day
Lunch, every day
Friday gathering
Friday gathering
Mentoring
Mentoring
[ 02 ] What we value
01
Players first
Sustainable revenue comes from players who trust the product. CEGO’s games are designed for moderate bet sizes and long session enjoyment, not high-roller extraction. We hold DGA and UKGC licences because we operate where the regulator asks the same question we do: is this good for the player over time?
02
Ownership over outsourcing
CEGO built what it uses: game design, illustration, code, platform, compliance infrastructure, marketing capability. When Spinking.co.uk launched in 2025 it required no new platform vendor, no new game licensing deal, and no new compliance outsourcing. It launched on existing infrastructure.
03
Honesty without ceremony
A flat structure with minimal layers of approval. People at every level can raise a problem or challenge a decision without navigating a hierarchy designed to slow them down. The evidence is the operating record: average tenure across the 140+ person team is more than five years.
04
Long-term over short-term
CEGO has never optimised for the quarterly number at the expense of team stability, regulatory standing, or product quality. A UKGC licence, a compliant platform, and Happytiger.co.uk required multi-year investment before the first pound of UK revenue. That is what long-term thinking produces: compounding returns, not one-time events.
[ 03 ] The story so far

From a 2000 startup to pioneering casual gaming.

2000
Founded
Started in Denmark with a vision for casual entertainment and gaming online.
2012
Spilnu.dk launched
Under DGA licence from day one of market liberalisation. All games in-house.
2014
Acquired by Danske Spil
Operated as a subsidiary, validating the platform and content model at national scale.
2017
Magnet Gaming formalised
Every title: owned IP, zero royalty.
2019
VIA Equity invests
CEGO reacquired from Danske Spil. Capital for UK expansion.
2021
Happytiger.co.uk
UKGC licence secured. Same infrastructure.
2025
Spinking.co.uk
Second UK brand, marginal infrastructure cost.
2026
Spinking.dk & Luxcasino.co.uk
Second Danish brand and a premium UK brand. Same platform, five brands total.
Today
140+ employees
200+ proprietary games. One platform. Two regulated markets, and more to come.
Future
AI-native
Exploration of new regulated markets.
[ 04 ] Leadership

Management

EST
Esben S. Thomsen
CEO
PF
Peter Farsinsen
CTO
LP
Lars Præstegaard
Studio Director
BN
Brian Nielsen
Lead Game Developer
CSM
Camilla S. Mikaelsen
CFO
PS
Pernille Sonne
Head of Legal & Compliance

Board

PTH
Peter T. Haahr
Chairman · VIA Equity
JFC
Jacob F. Christensen
Board Member · Co-Founder
AGC
Anders G. Christensen
Board Member · Co-Founder